Write the reason to care before the feature
Begin with how the customer's situation changes, then explain the product capability that makes it possible.
- One-sentence promise
- Customer problem and desired outcome
- Evidence for the difference
MESSAGE FLOW
Why do customers hesitate when the page explains so much?
Replace feature lists with a message that answers customer questions, supports the promise, and makes the next step explicit.Discuss a project
Persuasive Copywriting
- 01Hesitation
- 02Promise
- 03Evidence
- 04Next step
Answer hesitation before purchase
Price, trust, risk, and alternatives are addressed in the order a customer is likely to consider them.
- Frequently asked questions
- Cases and measurable evidence
- Scope and limitations
Explain what happens after the button
Tell customers who will respond, when they will hear back, and what information will be needed.
- Specific call to action
- Clear process
- Consistent follow-up message
START WITH THE FLOW